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Media/Impact: An Introduction to Mass Media, by Shirley Biagi
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From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry.
- Sales Rank: #9518 in Books
- Published on: 2014-01-01
- Original language: English
- Number of items: 1
- Dimensions: 10.75" h x 8.50" w x .75" l, 1.75 pounds
- Binding: Paperback
- 448 pages
Review
"This book is complete and current, beautifully well designed, easy for students to use, and [easy] to teach from."
About the Author
Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.
Most helpful customer reviews
2 of 2 people found the following review helpful.
truly not boring
By tesserlei
For a college textbook it is truly intriguing and easy to read. One of the best textbooks i have used
2 of 2 people found the following review helpful.
Five Stars
By Anna
Great book! Excellent for journalism classes
1 of 1 people found the following review helpful.
Five Stars
By Lisa Clark
great quality and good rental, did not have any problems with this book
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