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The Creative Professional's Guide: How to Write Better Proposals, by Nathan Powell
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It won't come as a shock to hear that very few creative people enjoy writing proposals. There are so many more...well, creative things you could be doing, right?
They take forever to write, the results can be hit or miss and let's face it, they aren’t very sexy. But you know all this.
So what if you could wave a magic wand and have more confidence in your proposals? What if you could reduce the time you spent away from more exciting work? And what if you could actually make more money per proposal?
All of this is possible!
Proposals form part of a larger process...
It took me years to realise that writing a compelling proposal was both achievable and repeatable. But my real "Aha" moment came when found I could sell a client before even starting my proposal. The proposal became a link in the chain and a simple confirmation of everything I’d learned from the client up to that point. The only thing left was to put a price tag on it and get it signed.
My proposal acceptance rates shot up to a whopping 92%, and I'm no genius!
Of course you can’t do this with any old lead that hits your inbox. You need to put in a little extra leg-work, as does the client. But if you can dig a little deeper and find out what truly ails your client, well, the possibilities are endless.
Here's what you'll learn in the book...
•What a proposal is and what a proposal is not
•Why most proposals fail and how to avoid the common pitfalls
•How to increase your chances of winning a proposal before you've even written it
•How understanding a client's real needs will win you more projects
•How to master client interviews, even when you’re not a salesperson
•What to include in a proposal
•How to use language that your client will understand
•How to compete with yourself on pricing
•How and when to use Value Based Pricing
•How to focus on your client and not on your skills
•How to make best use of templates and reusable resources
•Tips and tricks from interviews with some of the best creative consultants from around the globe
- Sales Rank: #474017 in eBooks
- Published on: 2015-08-09
- Released on: 2015-08-09
- Format: Kindle eBook
Most helpful customer reviews
4 of 4 people found the following review helpful.
This is a must-read for all creative professionals
By Jane Portman
Nathan's been the expert on proposals for years, both as a top-notch consultant and the founder of Nusii. He clearly knows what he's talking about — the book is written from the standpoint of value-based pricing, which is gold for any consultant or freelancer. I recommend this book to anyone who's seriously re-thinking their workflow. The book is very focused and certainly a great investment of one's time.
3 of 3 people found the following review helpful.
Proposals are such an important piece of the sales cycle and a really easy one to screw up
By Michael Buckbee
It's really hard to find things that will dramatically improve your business, but this book might be one of them. Proposals are such an important piece of the sales cycle and a really easy one to screw up. Too often you find books like this where it's the author's opinion, or it is what the author arbitrarily decided were the important points to follow. Nathan's unique position helping thousands of freelancers, agencies and consultants of all kinds get more work brings a much stronger empirical approach than anything else I've seen. Highly recommended.
3 of 3 people found the following review helpful.
Well written guide to outshining the competition
By Ryan Battles
Nathan does a great job laying out the foundation for understanding the world of client proposals, how to approach them, how to write them, and how to outshine the competition. With appreciated use of subheadings and bullets, this book is an easy read and will continue to be a reference for me moving forward with my clients.
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