Sabtu, 28 Februari 2015

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  • Sales Rank: #5865390 in Books
  • Published on: 1982-06
  • Original language: English
  • Binding: Hardcover

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Rabu, 25 Februari 2015

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`It is hard to see how such a book could be done better ...Anthony Kenny ...manages to convey with great vividness the astonishing depth and intensity of Thomas's commitment to coherent rational understanding and the prodigious intellectual industry which he displayed in its pursuit.' John Dunn, London Review of Books St Thomas Aquinas's theological works, and especially his masterpiece the Summa Theologiae contain philosophical insights which entitle him to be considered as one of the world's greatest philosophers. Anthony Kenny's masterful introduction gives an account of St Thomas's life and works, sketching the major concepts of Aquinas's metaphysical system including his doctrine of Being, with the last chapter devoted to his philosophy of mind. This book is intended for students of theology and philosophy - particularly medieval or metaphysical. Students of the literature and history of the medieval period.

  • Sales Rank: #4585009 in Books
  • Published on: 1980-03-20
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 94 pages

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5 of 6 people found the following review helpful.
Very readable
By A Customer
Kenny's text on Aquinas is informative and to the point. If you want more than a shallow introduction to Aquinas' life and thought, this is an excellent place to begin. Like other contributions in the Past Masters series, the text offers a brief biography, articulates the main philosophical concerns, offers some criticism, then reflects on the consequences or influences of the subject under study.

0 of 0 people found the following review helpful.
A book on Aquinas not worth reading.
By Andy K
Anthony Kenny's little book on Aquinas is three essays. Unfortunately, I hate this book, and accordingly gave it the lowest rating, because it is an opinion-piece which is inadequate to the subject and theme of the book. It thus fails as a book.

Of these essays, the first is biographical, the second is metaphysical, and the third is epistemic.

The biography is worthless, since a dozen more lively short descriptions of Thomas of Aquinas' life exist. I recommend Chesterton's book on Aquinas, which is about a hundred times better in about ten different ways.

But the marketing and packaging of this book (slim, low cost, and summarized) might lead readers to expect a detached and academic overview of Aquinas and his work. And unfortunately, this book descends to pages of opinionation, baseless quibbles, hair-splitting, and useless fake controversy to justify its own existence and its author's philosophical power. This is clearly and simply an inadequate work, consequently.

Let's look at the chapter entitled "Being". I understand Kenny has worked up a book-length treatment of "Aquinas on Being". Let's hope it is not as woefully inadequate as this short essay appears to be.

First of all, Aquinas is not a hair-splitter or system builder, as Kenny misrepresents in his pages of careful distinctions. Rather, he is a scientist of what he considers the highest of sciences, theology. If Kenny cannot take Aquinas on the terms Aquinas needs to be taken on, then Kenny has no business writing a book that purports to be about Aquinas, because he has not made the effort to understand him.

Secondly, Kenny seeks to undermine Aquinas' use of the term "accident" by referring to the Eucharist as an accident without a substance behind it. He does this by saying Thomas meant the term "accident" to have two different meanings, which is clearly not the case. Self-evidently, Aquinas describes the Eucharist as the substance of Christ (the body and blood). The idea of Kenny doing a little few pages of critique to show off his philosophical ability against Aquinas is akin to watching a toddler play-box with a grown man. It diminishes Kenny and falls short of grasping Aquinas.

Third, Kenny again inadequately compares the notion of primal matter in Aquinas with the discovery of chemistry and quantum physics! He blithely overlooks the groundbreaking work of Maritain ("Degrees of Knowledge") and Gilson ("Methodical Realism") in distinguishing what the Thomistic method can and cannot do (Gilson), and extending it to cover other fields of knowledge (Maritain). Kenny seems to confuse the intelligible levels of comprehension and philosophical knowledge with the sensible levels of chemical and physical knowledge. Again, he has failed to grasp the subject of his book, and thus undermined both the book and himself.

Fourth, Kenny accuses Aquinas of platonism in his doctrine of angels, demonstrating that he simply has failed to understand the method on a level other the superficial.

Fifth, Kenny homes in on Aquinas' dispute about the dead body of Christ and the non-plurality of substantial forms, which was the basis of the controversy around Thomas' work at the time, and simplistically supposes that the term "form" has two meanings, just like "accident". It would seem that Kenny is bent on misreading Aquinas thoroughly at this stage, and our trust in his authority as a pedagogue is almost at zero. Aquinas meant one thing when he said "form", not two. The entire debate was won around the notion of the singularity of substantial forms. Kenny fails to be adequate to any of these aspects of the debate, but instead splits hairs.

Sixth, Kenny makes a mess of Aquinas' idea of essence, by overlooking the identification of the substantial form with the person. Much futile hair-splitting ensures, with predictable silliness.

Kenny concludes the chapter on "Aquinas' metaphysics" by saying that his metaphysics are "sophistry and illusion". This is a sad verdict on Kenny's lack of skilled reading, in-depth knowledge, and comprehension.

The chapter/essay on mind/epistemology concludes with a quote from an "admirer" of Aquinas, Herbert McCabe, and a "critic", Wittgenstein, who says that we admire Aquinas not for the answers he gives but for the questions he asks. This is quite clearly damning Aquinas with faint praise.

In conclusion, it is evident that Anthony Kenny is partisan against Thomas Aquinas, and ought not be writing a basic introductory book on his teachings. Kenny is clearly a good "critical thinker", but just as evidently a bad "reasoner", because he cannot appreciate Thomas Aquinas on his own terms, because he blames Thomas for failing to grasp the modern extensions of Thomism without Kenny himself bothering to study the neo-Thomists, and because he hair-splits arrogantly instead of putting in the hard work of comprehending what Thomas of Aquinas is really saying. For these reasons, and more, this book should be resigned to the wastepaper basket.

2 of 2 people found the following review helpful.
Great expositor of Aquinas
By GangstaLawya
Although G. K. Chesterton, Etienne Gilson and Frederick Copleston did marvelous introductions to the philosophy of St. Thomas Aquinas, Kenny's terse little tome merits attention. His analytic philosophical bent gives his exposition a fresh perspective on philosophical terms of art utitized by St. Thomas, and casts a light on troublesome areas. Moreover, I agree with Kenny that there has been an overemphasis on "Being" in St. Thomas studies, and a terrible negligence of "Mind" in St. Thomas studies. I would add that there was an empirical side in St. Thomas' apologetics that is also neglected by all the scholarship available.

The reader will not be disappointed. All the terms of art such as Substance and Accident are elucidated. For example, Kenny notes that Substance and Accident can be looked at as an attempt to classify predicates. In an age of deflationary logic, one might be persuaded to reconsider one's modern position after coming to an understanding of St. Thomas.

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Jumat, 20 Februari 2015

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Paret, Peter's Makers of Modern Strategy from Machiavelli to the Nuclear Age

  • Sales Rank: #1486873 in Books
  • Published on: 1994
  • Binding: Paperback
  • 941 pages

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Rabu, 18 Februari 2015

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The burgeoning field of Model Driven Architecture tools and worldwide support for the Unified Modeling Language are finally being met with high-quality books that explain standard modeling techniques in a way any developer can follow. This book meets an urgent need squarely and clearly, and explains with copious examples a powerful approach to building usable (and reusable!) assets and applications. Every enterprise developer needs this book. Richard Mark Soley, Ph.D., Chairman and CEO, Object Management GroupThis book is a practical guide to applying Model Driven Architecture (MDA) and patterns in order to create business applications more easily. It provides you with a proven catalog of archetype patterns: high-value model components that can be easily incorporated into Unified Modeling Language (UML) models. Each archetype pattern allows you to understand and model a specific part of an enterprise system.Enterprise Patterns and MDA teaches you how to customize any archetype pattern such as Customer, Product, and Order to reflect the idiosyncrasies of your own business environment. Because all the patterns work harmoniously together and have clearly documented relationships to

  • Sales Rank: #509635 in Books
  • Published on: 2004-01-01
  • Released on: 2003-12-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.40" w x 6.90" l, 1.88 pounds
  • Binding: Paperback
  • 528 pages

From the Back Cover

Praise for Enterprise Patterns and MDA

“I’ve never seen a system of business patterns as detailed as this one. The completeness that Arlow and Neustadt provide in these patterns is impressive. The explanations for why the patterns are formed the way they are and how they’re interconnected are incredibly thorough. The patterns presented here have the potential to impact business applications in the same way the ‘Gang of Four’ patterns have impacted general software development.”

         —Steve Vinoski
             Chief Engineer of Product Innovation
              IONA Technologies

“Enterprise Patterns and MDA is a detailed, yet very readable, guide to designing business applications using reusable model components and Model Driven Architecture. It deserves a place on every application designer’s desk.”

         —Andrew Watson
             Vice President and Technical Director
             Object Management Group, Inc.

“Design patterns are generally acknowledged as an effective approach to developing robust and highly reusable software. Now that Model Driven Architecture is raising software design to ever-higher levels of abstraction, it is only natural that pattern concepts should find application in advanced modeling techniques. With this book, Arlow and Neustadt have greatly advanced the state of the art of MDA by defining both a theory and a methodology for applying the concept of Archetype Patterns to business software modeling.”

         —John Poole
             Distinguished Software Engineer
             Hyperion Solutions Corporation

“The burgeoning field of Model Driven Architecture tools and worldwide support for the Unified Modeling Language are finally being met with high-quality books that explain standard modeling techniques in a way any developer can follow. This book meets an urgent need squarely and clearly, and explains with copious examples a powerful approach to building usable (and reusable!) assets and applications. Every enterprise developer needs this book.”

         —Richard Mark Soley, Ph.D.
            Chairman and CEO
            Object Management Group

This book is a practical guide to applying Model Driven Architecture (MDA) and patterns in order to create business applications more easily. It provides you with a proven catalog of archetype patterns: high-value model components that can be easily incorporated into Unified Modeling Language (UML) models. Each archetype pattern allows you to understand and model a specific part of an enterprise system.

Enterprise Patterns and MDA teaches you how to customize any archetype pattern—such as Customer, Product, and Order—to reflect the idiosyncrasies of your own business environment. Because all the patterns work harmoniously together and have clearly documented relationships to each other, you’ll come away with a host of reusable solutions to common problems in business-software design.

This book shows you how using a pattern or a fragment of a pattern can save you months of work and help you avoid costly errors. You’ll also discover how—when used in literate modeling—patterns can solve the difficult challenge of communicating UML models to broad audiences.

The configurable patterns can be used manually to create executable code. However, the authors draw on their extensive experience to show you how to tap the significant power of MDA and UML for maximum automation. Not surprisingly, the patterns included in this book are highly valuable; a blue-chip company recently valued a similar, but less mature, set of patterns at hundreds of thousands of dollars.

Use this practical guide to increase the efficiency of your designs and to create robust business applications that can be applied immediately in a business setting.



About the Author

Jim Arlow has been programming and designing object-oriented software systems since 1990. He has created object models for blue chip companies such as British Airways and M&G. He is a respected OO consultant in Europe and has written and delivered many training courses on object technology and Java. Jim is a regular speaker at conferences such as Object World, and has been an invited speaker at University College London, City University, and the British Computer Society.

Ila Neustadt has worked in IT for British Airways for more than twenty years and has experience of all parts within the IT development life cycle. She worked in the strategy department modeling the architecture process and developing architecture training, and acted as program head for the graduate business analyst program. Ila now coordinates skills development for BA s IT staff.



Excerpt. © Reprinted by permission. All rights reserved.

About This Book

This is a practical book that we hope will save you a great deal of time and effort in your software development projects. It gives you a set of archetype patterns and the theory you need to use them effectively. We’re planning to publish some more volumes of archetype patterns over the next few years, and because this book is the first volume, it sets the theoretical groundwork for future work on archetypes.

Archetype patterns are high-value model components that you can easily use in your own UML models. Each archetype pattern provides a solution for understanding and modeling a specific part of a business system. These patterns are valuable—a similar, but much less mature, set of patterns was recently independently valued at about $300,000 by a blue chip company. Using any one of these patterns, or even a pattern fragment, may save you many days or months of work. Even more important than this saving is the fact that each archetype pattern may prevent you from making expensive mistakes! All of the patterns presented in this volume work together harmoniously and so provide a unified pattern language for talking about selling systems. This harmony greatly adds to their value.

We think that in the year 2003, we are at the start of a revolution in software development. Much as the 1990s saw an increase in the level of abstraction from procedural to object-oriented code, we believe that this decade will see a further, and more significant, increase in the level of abstraction. This will be a change from code-centric software development to model-centric software development through the OMG’s Model Driven Architecture (MDA) initiative. We hope that the concepts, techniques, tools and patterns that we describe in this book will help us all to make this revolution in software development a reality.

Our Vision

One of the reasons this book came about was through boredom! After modeling for many years, we decided that we were often just doing the same old thing over and over again. At their most abstract levels, most businesses seem to be made up of the same semantic elements—Customer, Product, Order, Party, etc. In fact, so pervasive are some of these elements, that it led us to the notion of business archetype patterns. We speculated that most business systems could be assembled, like Lego bricks, from a sufficiently complete set of archetype patterns.

The essence of our vision is that archetype patterns should be treated as a type of “model component” that can be taken off the shelf, customized and instantiated in your own models. This process can be done manually, but ideally should be automated to as high a degree as possible, by using an MDA (Model Driven Architecture) tool.

Today, you can use a GUI builder to create graphical user interfaces rapidly from GUI components. The work we describe in Chapter 2 enables you to construct semantically correct and verifiable UML models rapidly from platform independent, generic, model components with a high degree of automation. We believe that this may be the future of software development. We call this “component based modeling.”

This is reuse writ large—software systems are not considered to be composed of reusable classes, reusable code components, or even reusable subsystems, but rather from the reusable semantic elements that we call archetype patterns. In fact, to a great extent the essence of the business system lies in its archetypes and their patterns, rather than in any code or design artifacts. Coding practices, design practices and even architectures come and go with technology changes, but the archetypes survive, largely unchanged, sometimes over millennia.

Why We Haven’t Done It Sooner

We have wanted to write this book for several years but there have been obstacles that we have only recently overcome. These obstacles were:

  • The state of the art of UML modeling. Until the OMG’s recent Model Driven Architecture initiative, we have not really had the conceptual tools necessary to describe archetype patterns in good form.
  • The problem of pattern variation—business patterns often need to adapt their form to a specific business context. We have now formulated a simple solution to this problem that allows us to create archetype patterns that are adaptable to different business environments.
  • The problem of communicating UML models to a wide audience. In fact, we’ve had a good solution to this for a few years now, in the form of literate modeling (described in Chapter 3).
  • UML modeling tool support. It’s all very well presenting a theory of archetype patterns, but such a theory is useful to the average software engineer only if it can be put into practice. Modeling tools have recently come on to the market that can accommodate our requirements for archetype pattern automation.

The Structure of This Book

There are four main threads to this book:

  • The theory of archetypes and archetype patterns (Chapters 1 and 2)
  • Pattern automation using Model Driven Architecture (Chapter 2)
  • Increasing the business value of UML models by making them accessible to a wide audience through literate modeling (Chapter 3)
  • A valuable pattern catalog that you can use in your own models (Chapter 4 onward)
  • Chapters 1, 2 and 3 provide you with the theoretical basis for the rest of the book, and you will find that they cover a lot of new material. In Chapter 1 we describe a new approach to dealing with the problem of pattern variation—how to adapt patterns for different usage contexts. In Chapter 2 we show you how you can automate the process of using archetype patterns using an MDA-enabled UML modeling tool. The first two Chapters are intimately related. The pattern automation described in Chapter 2 depends on the theory of archetypes and archetype patterns presented in Chapter 1. Chapter 3 describes the technique of literate modeling that you can use to document your patterns. This chapter is pretty much self-contained. Literate modeling is a powerful way of communicating UML models to a wide audience.

    Each of the first three chapters contains a summary that reiterates the key information in the chapter in a very concise outline form. This is great for revision and it is also a useful source of bullet points for presentations.

    The pattern catalog can stand alone. If you choose to use the book primarily as a pattern catalog (Chapter 4 through Chapter 12), then you can skip much of the theoretical background in the first three chapters. Use the pattern catalog as a valuable resource for your own models. Each of the pattern chapters ends with a very brief summary that lists the key concepts and archetypes introduced in that chapter. Again, we do this in outline form.

    Having said that the pattern catalog can stand alone, we believe that you will be able to apply the patterns much more effectively if you have at least a basic understanding of archetype theory first. You can find all you need to know in Chapter 1. All the patterns in the in the pattern catalog are a direct result of the application of the theories and techniques described in the first three chapters. The notions of archetypes, archetype patterns, pattern configuration and literate modeling have allowed us to create much more complete and robust patterns than would otherwise have been possible. Finally, we provide a glossary of archetypes, a bibliography and a complete index.



    032111230XP09152003

    Most helpful customer reviews

    10 of 10 people found the following review helpful.
    Valuable in many ways.
    By wiredweird
    Nominally, this book presents "archetype patterns", using UML and an extended case study. The archetype idea, intermediate between a general design pattern and a specific application, is a valuable one. In the case study, it's a set of business meta-objects, operations, and organizing principles. In presenting the archetype abstraction, those objects are spelled out in enough detail to create a useable framework for routine business needs.

    The archetype mechanism is also spelled out in great detail, almost wholly within the UML framework. By itself, this won't be enough to convince any UML doubters about UML's flexibility. Taken as one among many UML applications, however, it's very compelling. It's also the first reference I know that gets down to cases in applying MDA - an interesting view. I fault the technique for only two things. First is a slight dependence on a specific CASEproduct, ArcStyler. That reliance never turned all the way into an advertisement, so I'll let it pass. Second is a baffling section on "rules." The rules and rule mechanisms make sense, but inexplicably seem to re-create the features of the OCL.

    Two extras make this presentation very attractive. First is the mention of "literate programming," tying the UML tool suite to user documentation and design documentation. They specifically note XML and DocBook, existing standards, as the vehicle for integrating prose and technical parts of the model. Bravo! Even if their LP tools are weak, use of the idea is a real strength. The second extra is a pervasive awareness of standards. Money is phrased in terms of ISO 4217, nations in terms of ISO 3166, books in terms of ISBNs (ISO 2108), and on and on. Far too few programmers realize how many of their software requirements are already spelled out in external standardslike these, so the consciousness-raising exercise is a good one.

    This is an excellent resource, not just for its business objects and not just for its UML case study. The author treat even personal names (table 4.4) with more care than I've seen anywhere else - that care pervades the whole book, and is a lesson in itself.

    //wiredweird

    7 of 7 people found the following review helpful.
    Great practical material instead of esoteric theory...
    By Thomas Duff
    Over the last month or so, I've been reading Enterprise Patterns And MDA - Building Better Software With Archetype Patterns And UML by Jim Arlow and Ila Newstadt (Addison-Wesley). This is another one of those books that I thought would deliver one thing and instead produced much more than I expected.
    Chapter breakdown: Archetypes and Archetype Patterns; Model Driven Architecture with Archetype Patterns; Literate Modeling; Party Archtype Pattern; PartyRelationship Patter; Customer Relationship Management Pattern; Product Pattern; Inventory Pattern; Order Pattern; Quantity Pattern; Money Pattern; Rule Pattern; Summary; Archetype Glossary; Bibliography; Index
    Now, when I requested this for review, I was expecting something in terms of programming patterns and technical material. What I got was a great business tool for modeling typical business objects and transactions. The authors take a business concept like Inventory, and they build a model around it. The model is an archetype, or a entity that exists in some shape in every business. Through UML diagrams, you'll see all the parts that make up the archetype and how to take the parts you need to build your own version of the entity. While the Inventory model is very comprehensive in the book, you can also pull the pieces you need to model the reality that exists in your own business.
    There's some very practical benefits you can gain from this book. If you're building an application and need to track a customer (for example), you can turn to the Party model and see all the parts that make up that type of entity. This will help you to understand all the data elements that make up a Party, such as address (web, email, telephone, geographic), organization, person/gender/ethnicity, relationship, etc. These are elements you might think of and/or remember to include, but having the model there helps you get it right early on.
    If you're a business analyst, you will really get your value from this book. And if you're a developer who also has to design the systems, you'll look like a wizard when you complete a solid design with features the customer didn't even realize they needed.

    7 of 7 people found the following review helpful.
    Nice resource on your bookshelf
    By Lasse Koskela
    "Enterprise Patterns and MDA" is not an MDA book. In fact, the most significant focus of the book is actually patterns, specifically business patterns and archetypes.
    The authors start the journey by introducing concepts and techniques such as archetypes (universal, recurring "things") and archetype patterns, and Model Driven Architecture. Furthermore, the authors have dedicated one chapter for describing a technique called Literate modeling (combining traditional visual modeling with an accessible business context provided via a narrative text, for example).
    Up to this point (vicinity of page 116), the authors' writing style has been flawless, in my opinion, and easy to read. From chapter 4 onwards, the authors have provided a huge pattern catalog for archetype patterns. The catalog has been divided into chapters around archetypes such as Party, Order, Customer, and so on. Each archetype pattern introduces a business context, a high-level overview model, and descriptions of the related archetypes, their properties and related activities.
    I didn't go through even nearly all patterns in the catalog. However, I feel confident that I will dive into the catalog looking for insight when moving to a new problem domain on a new project. Enterprise Patterns and MDA is a nice resource to have on your bookshelf.

    See all 7 customer reviews...

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    Senin, 16 Februari 2015

    [D511.Ebook] Ebook Your Screenplay Sucks!: 100 Ways to Make It Great, by William M Akers

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    Your Screenplay Sucks!: 100 Ways to Make It Great, by William M Akers

    A lifetime member of the Writer's Guild of America who has had three feature films produced from his screenplays, Akers offers beginning writers the tools they need to get their screenplay noticed.

    • Sales Rank: #339802 in Books
    • Brand: Brand: Michael Wiese Productions
    • Model: 3804366
    • Published on: 2008-08-01
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.44" h x .74" w x 6.74" l, 1.10 pounds
    • Binding: Paperback
    • 287 pages
    Features
    • Used Book in Good Condition

    Most helpful customer reviews

    76 of 83 people found the following review helpful.
    Fantastic Book on the Basics of Screenwriting
    By Matthew Terry
    Okay, I'm starting this review to note that I'm jealous. Why? I could have written this book but, sadly, I didn't. For the sake of screenwriters out there, though, I'm glad SOMEONE did. It's about time.

    In all my years of teaching screenwriting and reading and critiquing scripts I've come across all the items that Mr. Akers talks about in this book and then some. I'm extremely happy that it is all right there, in print.

    How does the book help? Well, it lays it all right out there for you. Basic. To the point. Mr. Akers takes you from the idea stage to the "Hollywood is going to LOVE ME" stage in 100 easy steps. Okay, maybe "easy" isn't the best word. Anything worth working on, and working towards, isn't usually easy and that is one of the reasons why this book works so well. It's not a quick fix to screenwriting but a process: a well defined deconstruction of the process.

    Every quarter I get a writer in my class who assumes that screenwriting is "easy." Sure it's not writing "War and Peace" but it's also not "easy." But in the 8 sessions of my class - it's difficult to define what makes screenwriting so difficult. What I like about Mr. Akers book so much is that he takes the difficult and gives you ideas on how to make it easy. When I critique screenplays I always hope that I will provide the writer with a: "Ooooh, THAT'S what you're talking about!" moment. Mr. Akers' book is full of them.

    Another reason why I like this book so much is that Mr. Akers is honest with the reader. Especially in the section about Hollywood. Every quarter I struggle mightily against what I refer to as the "Lotto Mentality" when it comes to screenwriting. Those in the class who think that all they need to do is churn out that script about their mother's hysterectomy and Hollywood will come calling and money will fall like manna from heaven. Honesty is a good thing, especially when you are starting out - and too often there are too many books that just say what they think the reader wants to hear.

    As for my issues with the book... Well, there are a few things that Mr. Akers did not touch on that I think are very important and I'll send those to him for the hoped for sequel to the book. Plus I would have loved more examples of what he was talking about and referring to. And, lastly, it would have been nice to have some sort of "coding" system as to what is EXTREMELY important and what is only VERY important. Certainly all 100 of these references are important but I think there were probably some that rise to a different level. Trust me, if you have typos and bad structure - just toss your script into a shredder now because it's not going to go anywhere. Where as, yeah having two characters named Jim and Tim isn't ideal and it MAY get your script tossed - it won't be tossed as quickly if you've misspelled ten words on the first page of your script.

    Bottom line: Will Akers takes a straight-forward no-nonsense approach to the process of writing and fixing your screenplay. He cuts through the crap and gets right to the heart of what is wrong and simply tells you how to fix it. Fantastic book.

    0 of 0 people found the following review helpful.
    Good Book for Beginners
    By alex pont
    You only need to read so many books on how to write screenplays before you realize that all it takes is the basic knowledge of formatting and a great story. The latter of which is most rare and of utter importance.

    As for the book, it's good. Certainly provides many common mistakes and cliches.

    1 of 1 people found the following review helpful.
    well written!
    By Al Coleman
    really well written book!

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    Strunk's Source Readings in Music History: Greek Views of Music (Revised Edition)  (Vol. 1)From W. W. Norton & Company

    How did the ancient Greeks regard music? In many different ways, as the readings in Greek Views of Music reveal.

    This collection presents three entire treaties, as well as excerpted writings on music by Plato, Aristotle, and others. Included is the first English translation of Gaudentius's complete Harmonic Introduction, prepared by the volume's editor, Thomas J. Mathieson, who also revised the other translations in light of recent scholarship. These selections not only illuminate Greek thinking about music, they also help us understand ideas about music set forth by medieval and Renaissance writers and theorists.

    • Sales Rank: #2607682 in Books
    • Published on: 1997-09-17
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.30" h x .40" w x 6.10" l, .40 pounds
    • Binding: Paperback
    • 128 pages

    About the Author
    Leo Treitler, Distinguished Professor of Music at the City University of New York, is the author of Music and the Historical Imagination, as well as other books and articles on music historiography and medieval music.

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    Minggu, 15 Februari 2015

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    Mi diario de yoga (Spanish Edition), by Xuan Lan

    Descubre los conceptos básicos del yoga para conseguir el equilibrio entre mente y cuerpo.

    La profesora Xuan-Lan te propone un plan de 28 días con ejercicios de yoga diarios, a través de un método fácil y práctico con más de 70 posturas, 7 ejercicios de meditación y de respiración, y 4 secuencias completas de yoga dinámico para mover el cuerpo al ritmo de la respiración.

    En tan solo cuatro semanas temáticas descubrirás los principios y técnicas básicas del yoga para que este se convierta en un estilo y una filosofía de vida positiva y te ayude a:

    - Introducir el yoga en tu día a día.
    - Sentirte bien contigo mismo.
    - Desarrollar un cuerpo fuerte y sano.
    - Estar en armonía con tu entorno.

    • Sales Rank: #506923 in Books
    • Published on: 2016-08-30
    • Original language: Spanish
    • Dimensions: 8.20" h x .90" w x 6.60" l, .0 pounds
    • Binding: Paperback
    • 192 pages

    Most helpful customer reviews

    0 of 0 people found the following review helpful.
    Un excelente libro para la práctica moderna del yoga en occidente.
    By Lorenzo MACEIRAS
    Mi diario de yoga (Spanish Edition)
    Está bellamente ilustrado con excelentes fotografías y diseño gráfico inspirador. A lo largo de 4 semanas, 28 días, día tras día, Xuan-Lan incorpora el milenario Yoga a nuestro día a día en esta civilización compleja, estresante y competitiva. Ella hace fácil lo difícil, liviano lo árido, agradable la severidad del entrenamiento. Incluyendo meditación, asanas y filosofía, nos vamos adentrando en el Yoga moderno, una práctica que prolongará las características juveniles de nuestros cuerpos y de nuestras almas.

    0 of 0 people found the following review helpful.
    Five Stars
    By laura
    Simply amazing!❤

    See all 2 customer reviews...

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    Kamis, 12 Februari 2015

    [F144.Ebook] Fee Download Suzanne Noël: Cosmetic Surgery, Feminism and Beauty in Early Twentieth-Century France (History of Medicine in Context), by Paula J. M

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    Working at the forefront of cosmetic surgery at the turn of the twentieth century, Dr Suzanne Noël was both a pioneer in her medical field and a firm believer in the advancement of women. Today her views on the benefits of aesthetic surgery to women may seem at odds with her feminist principles, but by placing Noël in the context of turn-of-the-century French culture, this book is able to demonstrate how these two worldviews were reconciled. Noël was able to combine her intense convictions for gender equality and anti-ageism in the workforce with her underlying compassion and concern for her female patients, during a time when there were no laws in place to protect women from workplace discrimination. She was also responsible for several advances in cosmetic surgery, a thriving industry, and is today best known for her development of the mini facelift. This book, therefore, sheds much valuable light on advances in aesthetic surgery, twentieth-century beauty culture, women and the public sphere, and the ’new woman’.

    • Sales Rank: #233783 in Books
    • Published on: 2014-09-18
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.21" h x .44" w x 6.14" l,
    • Binding: Hardcover
    • 170 pages

    Review
    'This slim volume rescues Suzanne Noe l (1878-1954) from historical obscurity.' H-France

    About the Author
    Paula J. Martin is Assistant Professor of History and Director of Women and Gender Studies at Georgia Southwestern State University, USA.

    Most helpful customer reviews

    1 of 1 people found the following review helpful.
    An important biograph and a valuable insight into the origins of modern surgery.
    By john faul
    One of the best biographies I have read. Academic in its detail but easy to read. A masterpiece.

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    Selasa, 10 Februari 2015

    [B399.Ebook] Free PDF Speed Trap, by Charlie Francis

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    In Speed Trap, His first Public Revelations to go beyond his dramatic testimony before the Dubin Inquiry, Charlie Francis presents an insiders account of the world of international track and field.

    While telling a profoundly human story, Francis shatters the conspiracy of silence maintained by the international sports community surrounding drug use and addresses the central issues arising from the events at the Seoul Olympics. Was his star pupil, Ben Johnson, the exception – or are performance enhancing drugs commonplace among the world’s track stars? Is it possible to beat the world’s elite athletes without using anabolic steroids? And what – if anything- can be done to make the sports arena fair, safe and honest?

    Speed Trap traces the history of performance-enhancing substances from ancient Greece to present, and explains how steroids came to be entrenched within modern track and field by 1972, when Charlie Francis himself competed in the Munich Olympics. Francis reveals the corruption within the drug control bureaucracy and the hypocrisy leading to the occasional hunt of scapegoats- like the one that shocked the world by striping Ben Johnson of his gold medal.

    The book also provides a window onto the riotous international track circuit and illustrates the clash of egos that makes and sustains the great rivalries- first and foremost the series of high stake showdowns between Ben Johnson and Carl Lewis.

    Charlie Francis has both the knowledge and the freedom to speak candidly about track and field. Speed Trap is the product of that candor, a book that will surprise Canadians.

    Charlie Francis, three times a Canadian Sprint champion, served as a national sprint coach for 9 years. He developed athletes who won nine Olympic medals, and who set 23 world records, and more than 250 Canadian records. Four of his stars were ranked among the top ten in the world in their respective events.

    Jeff Coplon’s writing has appeared in The New Yorker, New York magazine, The New York Times Magazine, and Rolling Stone, among other publications. He is the coauthor a dozen memoirs, notably with Tina Sinatra, Sarah Ferguson (the Duchess of York), and Cher. He is the author of Gold Buckle, the definitive treatment of rodeo bull riding (HarperOne, 1995). He resides in Brooklyn.

    • Sales Rank: #187832 in eBooks
    • Published on: 2011-02-07
    • Released on: 2011-02-07
    • Format: Kindle eBook

    Most helpful customer reviews

    10 of 10 people found the following review helpful.
    The Definitive Book on Sprinting
    By C. O'Hagan
    I purchased this book when it was first released in late 1990 and have read it cover to cover several dozen times over the years. Unfortunately, most of the attention and commentary regarding this book give a false impression of its content. Though the narrative does culminate in the drug scandal in Seoul, the topic of drug use by athletes (and by Charlie's sprinters in particular) is really of secondary importance and only constitutes a small portion of the book.

    Speed Trap is primarily an autobiography of Charlie's career as an athlete and coach. In the course of reading about Charlie's training as an Olympic sprinter himself and the subsequent evolution of his coaching methods, the reader is treated to perhaps the best education on the technical aspects of sprinting ever put into print. From his early training with Percy Duncan and Harry Jerome to his subsequent tutelage under legendary sprint coach Gerard Mach, Charlie describes what he learned from these greats as well as how he synthesized and adapted their methods in developing his own training system. I know of no other book on sprinting that comes close to providing the quality of technical insight found in Speed Trap. To a certain extent, Speed Trap is a technical treatise on sprinting masquerading as an autobiography. While the description of the careers of athletes such as Ben Johnson, Angela Issajenko, Desai Williams, et al., is entertaining in its own right, it also serves to provide anecdotes that illustrate many of the technical concepts discussed throughout the book. Anyone who has met Charlie in person knows this is exactly how he teaches. In her own autobiography (Running Risks) Angela Issajenko describes how Charlie always seemed to have a story to explain any point he was trying to get across to his athletes.

    Even on the topic of drugs, Speed Trap offers insights not found anywhere else. Most if not all of the literature related to anabolic steroids is dominated by the field of bodybuilding and to a lesser extent powerlifting. Charlie explains how steroid use by sprinters and similar athletes is a world apart from bodybuilding. As an example, in her first year of steroid use, Angela Issajenko's total dosage for the entire year was about 700mg, an amount many bodybuilders would use in a couple days. Much of the discussion of drug use by athletes is part of the larger topic of how sport is administered by the various governing bodies around the world. Charlie provides a very sobering insight into the bureaucratic and often corrupt nature of international sport.

    Lastly, in addition to the quality of its content, Speed Trap is also remarkable for the quality of the writing. The narrative is written in a very conversational style that makes it very easy to read. Having met and trained with Charlie on a couple of occasions, I can attest to the fact that the book reads pretty much the way Charlie talks. I cannot recommend this book more highly for those interested specifically in sprinting or just training in general. If you can find a copy, it is well worth buying.

    4 of 4 people found the following review helpful.
    Charlie Francis, one in a billion
    By HRC
    In an era where more is better, Charlie Francis gives a candid view on his methods of training some of the worlds best athletes. He was always looking for ways to improve his "system" with his athletes reaping the benefits. His unselfish approach and intellect were once in a lifetime. This book can be applied to any individual or team sport, not just track and field. A must for any current coach or aspiring coach.

    1 of 1 people found the following review helpful.
    Makes a good story, and some fine insight into better sprint training
    By Dunte H.
    Charlie Francis, like any elite coach taken out of the sport by drug controversy, lays out a good story about Ben & the Canadian sprint team's rise to international success. He brings up a lot of sound points from the world of sprint training that endure in the most successful camps and he makes what is probably a fair description of drug use at the elite level.

    Sometimes it sounds like he paints everyone but his sprinters as the bad guys, and maybe that's true, but it is a fun read - especially if you honestly love international track & field. There are some interesting anecdotes slipped in throughout the book, including his experience at the Munich Olympics, the impact of Olympic boycotting on the athletes forced out of competition, and troubles bringing support to big meets.

    Good story, fun to read, and there's some good stuff in there for any sprinter or coach to pick up on.

    See all 11 customer reviews...

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    Minggu, 08 Februari 2015

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    Small Data: The Tiny Clues That Uncover Huge Trends, by Martin Lindstrom

    Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing

    Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

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    • Sales Rank: #23739 in Books
    • Published on: 2016-02-23
    • Released on: 2016-02-23
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.49" h x 1.01" w x 6.35" l, .0 pounds
    • Binding: Hardcover
    • 256 pages

    Review

    *A New York Times bestseller*

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    About the Author
    MARTIN LINDSTROM is a foremost consultant to a who's who of leading companies. He is the author of the international bestseller, Buyology, and five other books on branding and consumer behavior. In 2009, Time Magazine recognized him as among the top 100 Most Influential People in The World, and this year, an independent study among 30,000 marketers named him the world's number #1 brand building expert.

    Most helpful customer reviews

    37 of 39 people found the following review helpful.
    Insightful to the Soul
    By Bror Erickson
    I couldn’t put this book down. That was weird. It was a book about marketing, right? Well, maybe that was part of it. I’m not a marketer. I’m a pastor with a huge interest in people. I like to know how people think, what people think, what is driving them, what are they missing. I’m constantly wondering how I can apply the gospel to their lives so that the death and resurrection of Jesus Christ will bring meaning to their lives as it has mine. But I wasn’t thinking this book was going to be as insightful and well written as it was. I started reading it Sunday afternoon. I thought I would read a chapter here, look over the introduction, skim the table of contents, read another chapter over there. That’s what your do with marketing books isn’t it? No, not this one. This book turns pages like Dan Brown novel, only this book has research and plausible hypotheses to work on and convey. Part of me felt like I was binge watching Sons of Anarchy again, getting off the couch sometime the next afternoon still wearing my Pajamas, and in need of a shower.
    The book was fascinating because this man is a professional people watcher, who understands people better than an anthropologist. Yeah, I’ve read some anthropology in my time, it’s kind of funny they think they are detached observers as they develop their theses, and write their books. Sometimes they have a thing or two to say worthwhile. Martin Lindstrom is different. He’s a man on a mission, he doesn’t even want to be a detached observer. He feeds off of these people, as he peers into the dark recesses of their souls. And his hypothesis are falsifiable, at least to some extent. He knows he is right when his insight has helped a company sell you a bill of goods.
    As a pastor, that was a bit of the disturbing factor that kept me glued to the book. It is about selling people stuff, in a manner of speaking it’s about figuring out what a person covets, and then selling it to them. Martin finds the insecurities that drive people, looks at how they cope with these insecurities, he looks at how people view themselves, the imbalances they have as individuals and cultures, their vulnerabilities, but also their strengths and joys. In doing so he offers insight into your own soul, which is the scariest place in the habitation of any person. The book made me examine myself, even as reading the book I could see Martin examining himself from time to time in the same way. The insights were not always pretty. Yet the process I found to be cathartic. The book is about a lot more than marketing from that perspective. A person expects a marketer like Martin to then show how a person can play on and exploit people with this knowledge, yet that really isn’t Martins shtick. Reading the book, I got the notion that he actually, truly loves the people he is working with and for. It’s that that drives him far more than the money. It’s that aspect of the book that makes it so intriguing. Yes, he will use it to deliver a product you pay for, but he wants that product to deliver what it was you were looking for.
    As a pastor, his insights into the diminishing role of religion, and consequently the increasing role of superstition, as well as consumerism were both helpful and heartbreaking. But then that’s the way truth works. It does make me wonder also to what extent the increasing use of consumerist models to increase church growth both exacerbate that problem, and help to alleviate it for the people the church serves, and desires to serve.
    I think any civic minded person will find this book to be a valuable read. Pastors, business men, local politicians, and social workers, really anybody that has an interest in people and would like to better understand the people they are trying to serve will find this book to be and unexpected but joyful read.

    15 of 16 people found the following review helpful.
    An enjoyable diversion.
    By Russell Fanelli
    Martin Lindstrom was selected in 2009 by Time Magazine as one of the 100 Most Influential People in the World. Six years later Lindstrom continues to be influential as he travels the world to find “the tiny clues that uncover huge trends.” The results of his search can be found in his new book, Small Data.

    Lindstrom’s book is similar to what Malcolm Gladwell does in books like Outliers and The Tipping Point, that is, show us secret patterns that reveal important clues to how people behave. No detail is too small to escape Lindstrom’s notice. He dives into all the out of the way and hidden nooks and crannies in people’s homes, places of business, playgrounds – any place people gather that reveal who they are and what is important to them.

    Businesses large and small pay for the information Lindstrom discovers about what people truly want and value. For example, Lowes Supermarket headquartered in North Carolina hired Lindstrom to revitalize falling sales and that is just what Lindstrom did. Lindstrom tells us that: “The small data insights that helped transform a local supermarket into a national phenomenon began in the Russian Far East, and drew inspiration from cultures as various as Japan, China, France, and Italy.”

    I went online to Lowes site and immediately noticed the Chicken Kitchen and Sausage Works that Lindstrom mentions in his book. Thanks to Lindstrom, these are now “happening places” in the store where employees take mundane tasks and turn them into entertainment for happy customers.

    It is fair to say that Small Data is a treasure trove of information that gives us facts and figures about what is special and unusual about the people in various countries and cultures all over the world. Lindstrom is on the trail 300 out of 365 days each year and seems to be a tireless traveler who is energized by all that he sees and experiences.

    I asked myself: Who is the audience for his book? Certainly, anyone interested in how goods and services are marketed and sold. Also, readers who want to learn about the quirks and idiosyncrasies of people around the world. Lindstrom is an entertaining storyteller, but I must admit, I was sometimes overwhelmed by the amount of data packed into each chapter. Small Data is not a book that needs to be read cover to cover, or in any order for that matter. The reader can stick his or her finger into any place in the book and find entertainment and information.

    Recommended, not so much as a cover to cover read, but as something that is an enjoyable diversion.

    10 of 10 people found the following review helpful.
    Very, very interesting book, and not what I had expected
    By Reasonable Reviewer
    It is not the book that I expected.

    What I expected was a book that talked about how to process "big data" in an effort to find the small inconsistencies that are what is really important.

    What the book is about is a biopic by Martin Lindstrom about his work as a market researcher.

    Like Sherlock Holmes, Martin is an expert at observation, often going through trash, bedroom drawers, and personal letters to get at the data.

    Martin then compiles his team's collected data and helps companies create successful brands.

    The stories are interesting and engaging.

    Martin does his best to keep his findings and stories politically neutral, but you can tell where Martin stands on most issues of the day by the end of the book. He finds the USA is full of fear, and the people are not free -- that is a bit of a hint of his political leanings. He has also spent a lot of his time in Russia and China -- that should help too.

    If you can overlook the political commentary disguised as insights, you will probably enjoy most of his stories.

    Some of the observations are very insightful. The bit on the effects of personal internet devices on the millenials is worth the price of the book alone.

    All in all, this is a very interesting book.

    You will enjoy it more if you are aware of the political aspects of the book before reading.

    See all 63 customer reviews...

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